Branding Identity and logo designFreelance Art Director Packaging Design

About me

Karla Dominguez | Graphic Design

Hi there!
My name is Karla Dominguez, and I’m a full-time freelance designer in San Francisco equipped with over 10 years of design experience. I’ve spent the last 8 years specializing in food packaging and brand development. I have worked with brands such as Ghirardelli Chocolate, Lotus Biscoff, Lindt Chocolate, Nutiva Super Foods, Tres Agaves, Robeks Juice and Otis McAllister. I'm passionate about what I do and look forward assisting your business needs.


My capabilities and experience include the following:


EDUCATION

San Diego State University, San Diego, CA

Bachelor of Arts, Graphic Design 8/02 – 5/03

WORK EXPERIENCE

Freelance Design & Art Direction

Senior Designer 04/13 – Present

Collaborating with clients to successfully accomplish strategic positioning and marketing objectives. Responsibilities include; Brand/Identity development, product packaging & label design, point of sale design (POS), advertising, promotions for print and web, visual structuring of multi-tiered brands and Art Directing photo shoots for campaigns. Clients include: Ghirardelli, Nutiva Super Foods, Lotus Biscoff and Otis McAllister.

Ghirardelli Chocolate Company| San Leandro, CA

Manufacturer and marketer of premium chocolate products.

Senior Designer 06/08 – 03/13
  • Recruited by Lindt & Sprungli to lead a packaging design innovation for a new product and worked directly with the V.P. of Marketing to deliver on strategy
  • Managed vendors, free-lancers, printers, illustrators and photographers daily
  • Art directed Photo shoots with top local Photographers
  • Reviewed and approved press-ready mechanicals
  • Trained Designers in pre-press, photo shoots, renderings and press checks
Graphic Designer 5/06 – 5/08
  • Collaborated daily with Brand Managers on projects ranging from packaging to print advertising and collateral
  • Conducted press checks nationally and internationally
  • Worked with the Restaurant and Retail division to create store signage, Point of Purchase (POP) and gift designs for brand stores across the U.S.

Akasha Group LLC, Orinda, CA

Private CPG company specializing in beauty and cosmetics.

Graphic Designer 5/04 – 5/06

  • Development of new brands, creation of complex corporate identities, brand style guides, product re-designs and exhibition designs and trade shows
  • Managed design team of both in-house graphic designers and freelance developers
  • Created marketing collateral such as ads, point of sale displays and on-line banners

PBHS Inc., Santa Rosa, CA

Branding specialists for the medical and dental professionals.

Graphic Designer 3/04 – 9/04

  • Worked directly with clients to develop all aspects of brand identity including logos, stationary, direct mail pieces, marketing collateral, brochures and signage
  • Managed multiple projects from concept to printing a fast-paced environment
  • Sourced printers and vendors to work within client budgets and needs

Buchanan Design Studio, San Diego, CA

Award-winning, full-service branding and design firm.

Junior Graphic Designer 5/03 – 1/04

  • Executed competitive research, color/fonts studies, story boarding and Illustration
  • Sketched/designed Ideas for new product launches and supporting campaigns
  • Created mock-ups and sales support for client presentations

SKILLS

  • Art Direction
  • Expert Photo Retouching
  • Pre-press
  • Branding

SOFTWARE

  • Adobe CS6/CC
  • Microsoft Office
  • HTML and CSS

TRAINING

  • Academy X Training
  • Web Design
  • Advanced CS6

Testimonials to come soon..

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